(MS) in Mass Media Communication and Digital Marketing
“Lead strategy. Shape stories. Drive results.
Online. Full time. Accelerated. 12 months.”
Program overview
This program prepares you to design, implement, and evaluate effective digital marketing and communication strategies. You will study media impact, branding, analytics, content, social and public relations, ethics, and leadership. It is fully online and fully asynchronous with weekly deadlines. You finish with a capstone campaign that demonstrates your skills.
Length: 12 months
Modality: Online, delivered through Canvas
Schedule: Asynchronous with weekly deadlines
Pace: Full time, accelerated
Language: English
Outcomes
Mass Media Communication and Digital Marketing roles offer strong pay and steady demand. Figures use U.S. Bureau of Labor Statistics May 2024 wages with 2023–2033 projections.
Marketing Manager: $161,030 median pay; 8% growth. Bureau of Labor Statistics
Public Relations and Fundraising Manager: $132,870 median pay; 7% growth. Bureau of Labor Statistics
Market Research Analyst: $76,950 median pay; 8% growth. Bureau of Labor Statistics
Public Relations Specialist: $69,780 median pay; 6% growth. Bureau of Labor Statistics
Web Developers and Digital Designers: $95,380 median pay; 8% growth. Bureau of Labor Statistics
Admission
Eligibility
Bachelor’s degree from a U.S. institution, or a non-U.S. bachelor’s validated in the United States
If your bachelor’s degree was earned outside the United States, we work with TEC to validate your diploma (access discounted price here)
You must speak English
How to apply
Submit the admission application
We will contact you to schedule an interview with an admissions counselor
After the interview, you will receive your admissions decision and next steps